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Q&A: Nicola Williamson, Broad St. Mall General Manager

What is your role at PM+U?

I’m the General Manager for Broad Street Mall in Reading. We’re a busy, community-driven mall with 78 different tenants. We have plenty of retail, such as TKMaxx and Wilko’s and other uses including a Post Office, an NHS walk-in centre, plus a large office on our roof area. My role is to ensure everything runs smoothly and all is safe, legal and compliant.

What would you say is your biggest contribution?

I’m told that I’m a strong and approachable leader. I think I’m seen as the mum of the centre; people come to me for everything and I know how to get things done. I have a very personal approach and really take the time to get to know all of my tenants. I feel it’s important to make a good connection with people so we can pull together and make things happen.

What do you enjoy about working at PM+U?

No idea is a bad idea when it comes to PM+U – they’re willing to consider everything which means we can suggest fun ideas that drive footfall and bring a bit of life to the place. A recent one was a bungee trampoline in our towering glass atrium. Our customers loved it. Also the variety in my role, it’s never boring and keeps me on my toes.

How would you describe the PM+U culture?

It’s a really collaborative culture so I feel listened to which is important. Also we’re not afraid of doing things differently if it benefits the client and tenant.

What would your superpower be?

Teleportation Star Trek style would be very helpful! It would be great for my weekly commute from Doncaster to Reading and also for beaming around our half million sq/ft site too!

What might surprise others to know about you?

Growing up I was quite a rock chick. Going to ‘Monsters of Rock’ concerts and smelling of patchouli oil. I still love that smell and the music today.

What’s your guilty pleasure?

Penny slots on the pier at the seaside. I can get quite competitive.

What’s most important to you?

My integrity and of course my family - my high heels collection comes a close second!

What’s the best piece of advice you’ve ever received?

The saying "He who hesitates is lost". One of my dad’s favourite phrases! From a very young age I would often hear him say this. My team are used to hearing me say “what’s next?"

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